I use advanced AI image generation tools including Stable Diffusion, Midjourney, and custom LoRA trained models to create high-quality, brand-specific visuals. I can create photorealistic pack shots, editorial images, social assets and can replace photoshoots. Whether fast visualisation or cost effective campaign assets are required, I develop tailored workflows that combine AI's speed and low cost with creative control.
Images created for DMS Automotive. This high performance automotive company required assets for their racing team's sponsorship promotional materials and social assets. A custom LoRA was trained on various mood boards, this was mixed with other LoRAs of the products to create the assets shown here. Upscaled using Topaz and Magnific.
Images created for Sweetpea florists. Images commissioned for their online store and their entries into nationwide florist portals. Mood boards were assembled and a custom style was trained before the creation of these assets.
Images created for Bla Bla Cafés. Images commissioned for their revised menu's and social assets. Mood boards were assembled and a custom style was trained before the creation of these assets. This Ai shoot resulted in a 94% saving over their previous year's shoot costs.
Images created for a pitch to an EU tyre manufacturer. With budgets cut Ai was pitched as an extremely cost effective solution to all their image requirements. The creation of the pitch assets was an exercise in custom workflows and a hybrid approach to image generation.
Images created for Dubai real estate company BW Real Estate. Ai image generation has now become regular practice in this company's asset creation. The uniqueness of their assets stand out in a market where stock photography is the norm.
Private work. Exploring styles and workflows to create the unexpected and unseen.