Springwerks is my independent creative studio using AI image and video workflows to deliver high-quality, on-brand content at speed. From photorealistic packshots to stylised editorial scenes, I build visuals that meet brand goals while cutting cost, time and complexity.
Working with platforms like Stable Diffusion, Weavy, Midjourney and Topaz, I combine deep brand understanding with emerging tools to solve production challenges - whether that’s replacing studio shoots, inventing the impossible or generating consistent assets for fast-moving teams.
Images created for DMS Automotive. This high performance automotive company required assets for their racing team's sponsorship promotional materials and social assets. A custom LoRA was trained on various mood boards, this was mixed with other LoRAs of the products to create the assets shown here. Upscaled using Topaz and Magnific.
Images created for Bla Bla Cafés. Images commissioned for their revised menu's and social assets. Mood boards were assembled and a custom style was trained before the creation of these assets. This Ai shoot resulted in a 94% saving over their previous year's shoot costs.
Images created for a pitch to an EU tyre manufacturer. With budgets cut Ai was pitched as an extremely cost effective solution to all their image requirements. The creation of the pitch assets was an exercise in custom workflows and a hybrid approach to image generation.
Images created for Dubai real estate company BW Real Estate. Ai image generation has now become regular practice in this company's asset creation. The uniqueness of their assets stand out in a market where stock photography is the norm.