Bookify

Building brand and product from a poor starting point. Bookify arrived with a weak product and no real UI or brand behind it. A prop-tech app for workplace teams, hybrid workforces and landlords, it needed both a usable interface and an identity to sit around it, built at the same time rather than in sequence. Working with freelance UI talent, I developed the brand world across every touchpoint: UI, website, hardware interface and sales materials. Visually, the direction leaned into an approachable colour palette and heat-map gradients, softening the usual tech-category coldness into something that felt more human and easier to trust. The focus throughout was laser-sharp: strip out complexity, make the product genuinely easy to use, and stand apart from a category that defaults to visually heavy, over-engineered interfaces.

Simplifying use

Working with UI freelancers and developers I devised a simple, easy to use interface and a website that simplifies and rationalises in an over complicated market.

Extending the UI across hardware

The UI experience had to be rationalised across web, app and hardware to ensure a consistent user experience from back end to end user.

Sales and support materials

Interactive pdf materials were designed for sales and end users for all three target markets.

↑Back to Top