BW Real Estate

BW Real Estate launched in 2024 i the UAE. This required a new brand experience. I used the visual language of Masrabiya patterns, these patterns are used int eh arab world to provide shade and denote home. Alongside a fresh yet traditional colour palette formed the visual basis of the brand. Rather than using bricks and mortar photography for the brand, I chose to use lifestyle/fashion brand photography in key places to sell the dream of high end UAE living.

Brand experience

All touch points were designed and templates produced for various remote teams. This covered social media, listings pages, team uniforms, sales materials and recruitment brochures. A single unified look was essential for a strong brand presence for the start-up.

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