Cafe Bla Bla

Building a brand from a name and a grey car park. Café Bla Bla started with almost nothing: a registered name and a handful of business park locations, the kind of grab-and-go setting where forgettable branding is the norm. There was no existing identity to react against except the surroundings themselves. So I went the other way entirely. Bright colour, an expressive typeface, playful copy, and sunny, crisp photography, all built to bring warmth and personality into spaces that had none. The visual language drew on conversation and coffee, with small surprise and delight moments worked into packaging and signage. Rolled out across every touchpoint, packaging, signage, digital and in-store, the identity turned a forgettable location into a brand people notice and remember. The food photography was produced using AI workflows, giving the pace and volume this kind of rollout needed without losing the sunny, graphic look the brand called for.

AI Photography

The photographic direction was to show the food in fresh, surprising ways, always in a graphic sunny setting. Strong shadows and colourful backgrounds make the food stand out in the cluttered lunch time market. All of the images were produced using advanced AI workflows to deliver significant speed and quality improvements.

Surprise and delight

Take away packaging and window graphics were designed to stand proud and become iconic within the business parks the cafes are located. The designs always featured surprise and delight easter eggs.

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