AI Photography
The photographic direction was to show the food in fresh surprising was, always in a graphic sunny setting. Strong shadows and colourful backgrounds make the food stand out in the cluttered lunch time market. All of the images were produced using advanced AI workflows to deliver significant speed and quality improvements.
Surprise and delight
Take away packaging and window graphics were designed to stand proud and become iconic within the business parks the cafes are located. The designs always featured surprise and delight easter eggs.