Cambridge Audio

As in-house Creative Lead, I led the visual rebrand at Cambridge Audio - repositioning the brand with emotional appeal and consumer clarity. Working with a small creative team, I shaped visual systems and campaign communication for print, digital, retail, experiential and designed our in-house music venue Melomania. The 'Get Closer to the moment' campaign became central to the relaunch, design to build emotional connections with listeners.

Brand Guidelines

Using freelance support I refined the brand's visual identity to create a more modern, emotionally resonant presence that stood apart from competitors. Delivered full guidelines covering logo evolution, digital assets and experiential collateral

Digital presence

The site shifted from product led tech photography to content rich with built in editorial flow and campaign visibility.

Campaign materials

Designed to emotionally connect with audiences and drive visibility online and in-store.

Printed materials

I designed a suite of printed brochures combining product storytelling, technical detail and lifestyle imagery. These supported global launches and retail engagement across key markets.

Experiential

I designed immersive brand environments for UK & international shows bringing the brand to life.

Art Direction

Directed product photoshoots from concept to studio and location.

Melomania Music Venue

Designed the music venue's visual identity and interior decoration, creating an immersive space that reflected the brand's personality. This connected with press, journalists and the pubic during live bands, listening demos and product launches.

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