Cambridge Audio

Building a beloved brand. Cambridge Audio had decades of manufacturing heritage but no defined brand. The business had built its name on selling well-engineered, affordable hi-fi, with nothing shaping how it looked, sounded or felt beyond the product itself. Working with freelance talent, I helped uncover a brand story from the ground up, rooted not in specs and price, but in the joy of music itself. The direction leaned emotional rather than technical: the energy and colour of London's music scene, the feeling of a track landing right, the people behind the sound as much as the sound itself. "Get Closer" became the proposition, to the artist, the moment, the experience. That emotional thread ran through everything. I directed all photography and owned every touchpoint: brand guidelines, packaging, campaigns, OOH, web, and a music venue space I designed to bring the brand to life physically, not just on screen.

Brand Guidelines

Using freelance support I refined the brand's visual identity to create a more modern, emotionally resonant presence that stood apart from competitors. Delivered full guidelines covering logo evolution, digital assets and experiential collateral

Digital presence

The site shifted from product led tech photography to content rich with built in editorial flow and campaign visibility.

Campaign materials

Designed to emotionally connect with audiences and drive visibility online and in-store.

Printed materials

I designed a suite of printed brochures combining product storytelling, technical detail and lifestyle imagery. These supported global launches and retail engagement across key markets.

Experiential

I designed immersive brand environments for UK & international shows bringing the brand to life.

Art Direction

Directed product photoshoots from concept to studio and location.

Melomania Music Venue

Designed the music venue's visual identity and interior decoration, creating an immersive space that reflected the brand's personality. This connected with press, journalists and the public during live bands, listening demos and product launches.

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