As in-house Senior Designer, I led the visual rebrand at Cambridge Audio - repositioning the brand with emotional appeal and clarity across every touchpoint. Working with a small creative team, I shaped visual systems and campaign communication for print, digital, retail, experiential activations, and our in-house venue Melomania. The ‘Get closer to the moment’ campaign became central to the relaunch, designed to build emotional connections with listeners.
Refined the brand’s visual identity to create a more modern, emotionally resonant presence that stood apart from competitors. Delivered full guidelines covering logo evolution, digital assets, and experiential collateral.
Shifted site from product-led to content-rich. Built in editorial flow and campaign visibility.
Campaign theme made to emotionally connect audiences and drive visibility both online and in-store.
Designed a suite of printed brochures combining product storytelling, technical detail and lifestyle imagery. These supported global launches and retail engagement across key markets.
Designed immersive brand environment for UK and international exhibitions, bringing tone to life.
Directed product shoots from concept to post-production for high-impact global launches.
Designed the music venue’s visual identity and interior decoration. Created an immersive space that reflects Cambridge Audio’s personality and connects with listeners.
