Fora re-brand

The Fora re-brand was designed to help Fora appeal to a more progressive audience of decision makers while retaining its original boutique hotel sensibility. As the business scaled, the goal was to maintain a sense of warmth, quality and individuality across every touchpoint. I led the design direction and implementation with a small team, creating a refined identity system that elevated the brand while keeping it accessible.

Brand Photography

Curated and art directed lifestyle photography across multiple Fora buildings to reflect the brands new direction whilst reading its boutique hotel feel and progressive energy

Sales materials

I designed printed and digital brochures with a flexible editorial style, balancing clarity, character and flexible layout systems

Sales outreach

I developed launch emails and newsletters with visual consistency and modular components for ongoing use

Pre-sales site branding

I designed branded window vinyls for pre-launch sites, helping establish a confident street-level presence ahead of opening

Internal Resident Comms

I designed digital screen content for use across Fora locations, delivering campaigns, updates and internal comms across the network

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