Fora re-brand

Sharpening the brand for a new chapter. When a new marketing director joined Fora, the brief shifted: sharpen the brand for a more progressive, decision-maker audience, without losing the boutique hotel warmth the original identity was built on. As the business scaled, the challenge was holding onto quality and individuality across every touchpoint, not just at flagship sites. I led the design direction and rollout with a small team, commissioning entirely new brand photography shot across multiple Fora buildings. Fashion-led, character-driven, and unmistakably confident, the imagery reframed the spaces as backdrops for the people using them rather than the other way round. The result was a refined identity system that elevated the brand while keeping it accessible, applied consistently across print, digital and in-building materials.

Brand Photography

Curated and art directed lifestyle photography across multiple Fora buildings to reflect the brands new direction whilst retaining its boutique hotel feel and progressive energy

Sales materials

I designed printed and digital brochures with a flexible editorial style, balancing clarity, character and flexible layout systems

Sales outreach

I developed launch emails and newsletters with visual consistency and modular components for ongoing use

Pre-sales site branding

I designed branded window vinyls for pre-launch sites, helping establish a confident street-level presence ahead of opening

Internal Resident Comms

I designed digital screen content for use across Fora locations, delivering campaigns, updates and internal comms across the network

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