Fora is a challenger in the premium flexible workspace market. From start-up to now established market player I lead the graphic design work that defines the visual component of the Fora brand. Leading junior team members and freelance resource we cover all touch points from digital to Resident experience. Extensive support of the sales funnel which we supply with assets, social, video and proposal tools.
Brand video shot with Beastagency across three sites in a day. 'The Garden' poem was written for us and then read by different characters to create a sense of fluidity across the working day.
I pro-actively supported the sales team with the tools they needed whether that was brand materials or custom proposals for enterprise clients.
Using freelance UX/UI designers I oversaw a complete redesign of the Foraspace website across desktop and mobile. This targeted both new business and existing Residents and demonstrated our 'products' and point of differences.
Interactive building pdf's for sales support. Included interactive maps, floorpans and VR links
My role covered all touch points including all digital comms including website, emails and digital signage as shown here.
I developed an exterior signage/branding bible to be applied to all Fora buildings.
As well as overseeing and art directing all building photography I commissioned all CGI imagery.