The rebrand was designed to help Fora appeal to a more progressive audience of decision-makers while retaining its original boutique hotel sensibility. As the business scaled, the goal was to maintain a sense of warmth, quality and individuality across every touchpoint. I led the design direction and implementation with a small team, creating a refined identity system that elevated the brand while keeping it accessible.
Curated and art directed lifestyle photography across multiple Fora buildings to reflect the brand’s boutique hotel feel and progressive energy.
Designed printed and digital brochures with a fresh editorial style, balancing clarity, character and flexible layout systems.
Developed launch emails and newsletters with visual consistency and modular components for ongoing internal use.
Designed branded window vinyls for pre-launch sites, helping establish a confident street-level presence ahead of opening.
Designed digital screen content for use across Fora locations, delivering campaigns, updates and internal comms at scale.