Visual assets
Planning, art direction and post production of photoshoots on location and in the studio
Yamaha Europe
Directing a pan-European literature and photography system. Yamaha needed a consistent literature system across their two-wheel range, POS, in-store materials and brochures, spanning multiple markets and dozens of products. I designed the system end to end and directed the photography behind it. That meant running several three-month shoots across Europe, managing a studio and location team simultaneously to capture the full range consistently. Genuinely one of the biggest production undertakings I've led, in scale and logistics as much as creative output.